Pandemic has driven the rise in socially responsible investing all across the world (Citywire, 2021). It is widely suggested by investment advisors that an investor should use several different strategies to build and diversify their portfolios to ensure financial success. However, as sustainable investing is still considered a fairly new concept, one needs to do their research before investing sustainably.
In recent years, I have seen companies trying to paint their brand image ‘green’ – shifting towards more eco-friendly and sustainable paths to serve their consumers’ demands. Today, it has become crucial for companies to be transparent about their actions and its impact on the environment to sustain their respective industries' reputation. But are these brands really being transparent or just using another PR strategy to look noble? That’s the question many investors struggle with, when looking to invest sustainably.
At LENSELL, we aim to provide financial and non-financial literacy to our users. Thus, we are delighted to announce the official launch of POLAIRIS™ to guide you through your sustainably-driven investment journey!