LENSELL EDUSeries: Episode 1 - Diversification 101!

'IS INVESTING A SCIENCE OR ART?' - For many years, investors have debated this question.

We believe it is both - a balance of science and art. Investing is psychological (involving emotions, attitudes, habits and expectations), and at the same time, it is based on data, years of research and evidence. At LENSELL, we aim at the 'science' part by making financial literacy accessible to everyone so that you can make informed investment decisions and grow financially. Thus, we have launched our financial, educational series, 'LENSELL EDUSeries', where you can get monthly updates about everything finance. This month's topic is – Diversification 101!

According to the ASX report (2020), "only 3 in 10 investors' portfolios are diversified."

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Want to Know Who's Polluting Around You? We've Launched Polairis™!

In recent years, I have seen companies trying to paint their brand image ‘green’ – shifting towards more eco-friendly and sustainable paths to serve their consumers’ demands. Today, it has become crucial for companies to be transparent about their actions and its impact on the environment to sustain their respective industries' reputation. But are these brands really being transparent or just using another PR strategy to look noble? That’s the question many investors struggle with, when looking to invest sustainably. 

At LENSELL, we aim to provide financial and non-financial literacy to our users. Thus, we are delighted to announce the official launch of POLAIRIS™ to guide you through your sustainably-driven investment journey!

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IWD 2021: Women Changing the Finance World!

Traditionally and for historical reasons, women were less likely to invest and not seen as credible investors. Women still account for only 20% of the senior-level managers in the investment sector (Investopedia.com, 2020).

However, that has been changing for the better - the ASX Australian Investor Study (2020) showcases a promising demographic shift : today, Australian investors are “younger and more women than ever”. In 2020, women participation rose to 45% in the investment industry (Morningstar.com.au, 2020). A study done by the University of New South Wales Business School in 2017 revealed that ‘women make better investors’. The study also found that women spend more time researching investment options and are calm traders while facing the financial high seas (Nabtrade.com.au, 2020).

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LENSELL Company Update - February 2021

In 2021, I know every investor hopes for transparency and stability in their investment journey that they couldn't achieve during the unprecedented last year. At LENSELL, we aim to provide our users with a suite of innovative applications that make access to standardised financial and non-financial corporate performance insights quick, easy and very affordable – assisting users in making informed decisions. Let's catch you up on what we've been working on so far this year!

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