IWD 2021: Women Changing the Finance World!

Traditionally and for historical reasons, women were less likely to invest and not seen as credible investors. Women still account for only 20% of the senior-level managers in the investment sector (Investopedia.com, 2020).

However, that has been changing for the better - the ASX Australian Investor Study (2020) showcases a promising demographic shift : today, Australian investors are “younger and more women than ever”. In 2020, women participation rose to 45% in the investment industry (Morningstar.com.au, 2020). A study done by the University of New South Wales Business School in 2017 revealed that ‘women make better investors’. The study also found that women spend more time researching investment options and are calm traders while facing the financial high seas (Nabtrade.com.au, 2020).

In 2021, there are more financial opportunities for women to grow than ever before, thanks to women who have been pioneers in the field. At LENSELL, we support #equality and celebrate strong women who support other women and #ChooseToChallenge gender bias and call out inequality. If you want to be successful in your investment journey and are looking for models – Here are some of the women who inspire us to strive for success:


Sallie Krawcheck, CEO

Sallie Krawcheck is a finance whizz and CEO & Co-founder of one of the fastest-growing consumer Fintech companies called Ellevest. Ellevest's website states that it wasbuilt by women, for women. The financial industry wasn’t’. Krawcheck’s goal is to get more money in the hands of women by closing the gender money gaps. Ellevest has been named one of CNBC's Top 50 "Disrupters," one of LinkedIn's "Most Sought After Startups" and one of Entrepreneur Magazine's "Top 100 Brilliant Ideas."

You can read more about Ellevest here.


Danielle Stein Fairhurst

Danielle Stein Fairhurst is a financial modelling consultant and analyst. Danielle is the founder of the Financial Modellers’ Meetup groups and author of books like “Using Excel for Business and Financial Modelling - Third Edition”, “Financial Modelling in Excel For Dummies”, and many more. She runs regular training seminars around Australia and globally, with custom-built training courses that provide training in Financial Modelling, Data Analysis, Dashboards and Budgeting & Forecasting in Excel.

Danielle is trying to bring as many women as she can along on the journey of financial modelling excellence. Recently, she set up a new group called Women in Financial Modelling to try to get women together who are interested in competing or in getting a financial modelling qualification. 

Learn more about Danielle's work and courses.


Melissa Meagher

With over 20 years’ experience in the finance industry. Meagher has founded the financial service website, Talking Money. Meagher aims to provide financial literacy to her clients, especially to women, to help them manage their money more effectively and achieve their goals faster to truly control their financial situations with ease and grace.

You can find out more about Melissa and Talking Money here.

Thank you, Sallie, Danielle and Melissa for the great work you are doing in empowering women through financial education! 


The theme of this year’s International Women’s Day is #ChooseToChallenge and “Women in Leadership: Achieving an equal future in a COVID-19 world”. The investment industry must continue to empower and educate women to fully step into their power and transform their relationship with money. LENSELL team aims to provide our users with a suite of innovative applications that democratise access to corporate performance, to enable more people take better decisions with confidence.

Thus, to celebrate #equality this International Women’s Day, we are giving 20% off to everyone on our famous cloud-based tool, Diversiview - The #1 Portfolio Planning Tool that enables investors to design personalised risk-informed portfolios. Try Diversiview with our exclusive IWD2021 discount code for the entire month of March.

Happy International Women’s Day 2021!