LENSELL News

Dear valued subscriber,

Welcome to our September newsletter! 

At LENSELL we work to make corporate performance insights accessible and affordable to everyone – so all investors can make better-informed decisions with confidence.

Let’s catch you up on what we’ve been doing at LENSELL in the past couple of months!

1. We've launched a new Diversiview version

Diversiview is the #1 Portfolio Planner for active investors who want to optimise their portfolio performance. 

It is a cloud-based tool that uses deep, granular diversification to helps active investors design, validate and optimise asset allocation for investment portfolios to mitigate risks and increase stability of investment returns over time. 

At LENSELL, our team strives to make financial literacy accessible to everyone so that you can make informed investment decisions and grow financially. In our last blog, we highlighted the question: Should you include Cryptocurrencies in your Portfolio?  This time, we will explore on the topic of Blue Chip!

Blue chip shares are investments in well-established companies that are leaders in their respective industries (usually mega-cap and large-cap stocks - that is, companies with a market capitalisation [1] of over $10 billions). Blue chip companies are generally considered to be financially stable, with a history of solid earnings.
If you looked around for advice before starting your investing journey, you must have heard things like “stick to the big names, they are stable and are not very risky” or “blue chip companies tend to be safer and less volatile than other stocks”. 

At LENSELL, our team strives to make financial literacy accessible to everyone so that you can make informed investment decisions and grow financially. In our last blog, Alpha & Beta, we discussed the two indicators that will help you understand portfolio performance and see how they can assist in making better informed investment decisions. This time, we will explore the question: Should you include Cryptocurrencies in your Portfolio?

Cryptocurrencies have taken the world by storm and as of today Bitcoin makes up 45% of the total value of cryptocurrencies in terms of market capitalization. Are the Aussies left behind or have they picked up on this exciting asset class? A Finder survey of 1,004 Australians conducted in January 2021 revealed that 1 in 4 people invest in or plan to invest in cryptocurrency. That's equivalent to 5 million digital currency investors. 

At LENSELL, we strive to make financial literacy accessible to everyone so that you can make informed investment decisions and grow financially. In our last blog, Diversification 101, we discussed the importance of Portfolio Diversification. This time, we will explore two indicators that will help you understand portfolio performance and see how they can assist in making better informed investment decisions.

Financial markets are always prone to financial risks and there are several factors contributing to it - macroeconomic forces, unprecedented events, disasters, market interest rate, or the possibility of default by sectors or large corporations (Investopedia,2021). Sometimes risks are simply those inherent to business operations in a dynamic economic environment. Basic understanding of these financial risks can help you strategically invest in assets that may generate the expected returns. 

Diversiview by LENSELL® is delighted to host an Interactive Session at this year's Australian Shareholders' Association Investor Conference in Sydney on 31/05-1/06. The session "Your Portfolio and Deep Diversification" will be run by Dr Laura Rusu, Founder & CEO LENSELL® . It will be a highly interactive session so come prepared to ask questions, do an analysis, interact and experience the app live. 

Dear valued subscriber,

Welcome to our May newsletter!

As we always say, LENSELL's aim is to make financial literacy accessible and affordable to everyone – so that YOU can make informed decisions. Thus, we're always working towards providing you with all the resources required to grow financially. Let’s catch you up on what’s brewing at LENSELL!

'IS INVESTING A SCIENCE OR ART?' - For many years, investors have debated this question.

We believe it is both - a balance of science and art. Investing is psychological (involving emotions, attitudes, habits and expectations), and at the same time, it is based on data, years of research and evidence. At LENSELL, we aim at the 'science' part by making financial literacy accessible to everyone so that you can make informed investment decisions and grow financially. Thus, we have launched our financial, educational series, 'LENSELL EDUSeries', where you can get monthly updates about everything finance. This month's topic is – Diversification 101!

According to the ASX report (2020), "only 3 in 10 investors' portfolios are diversified."

In recent years, I have seen companies trying to paint their brand image ‘green’ – shifting towards more eco-friendly and sustainable paths to serve their consumers’ demands. Today, it has become crucial for companies to be transparent about their actions and its impact on the environment to sustain their respective industries' reputation. But are these brands really being transparent or just using another PR strategy to look noble? That’s the question many investors struggle with, when looking to invest sustainably. 

At LENSELL, we aim to provide financial and non-financial literacy to our users. Thus, we are delighted to announce the official launch of POLAIRIS™ to guide you through your sustainably-driven investment journey!

Traditionally and for historical reasons, women were less likely to invest and not seen as credible investors. Women still account for only 20% of the senior-level managers in the investment sector (Investopedia.com, 2020).

However, that has been changing for the better - the ASX Australian Investor Study (2020) showcases a promising demographic shift : today, Australian investors are “younger and more women than ever”. In 2020, women participation rose to 45% in the investment industry (Morningstar.com.au, 2020). A study done by the University of New South Wales Business School in 2017 revealed that ‘women make better investors’. The study also found that women spend more time researching investment options and are calm traders while facing the financial high seas (Nabtrade.com.au, 2020).

In 2021, I know every investor hopes for transparency and stability in their investment journey that they couldn't achieve during the unprecedented last year. At LENSELL, we aim to provide our users with a suite of innovative applications that make access to standardised financial and non-financial corporate performance insights quick, easy and very affordable – assisting users in making informed decisions. Let's catch you up on what we've been working on so far this year!